![]() ![]() This is often done in a WYSIWYG editor, which stands for “what you see is what you get.” Digital content creators are usually familiar with WYSIWYGs as it gives them the ability to make content edits in the backend. Unstructured content mingles together all the content and code that create that webpage. Structured content is a general term referring to content that is broken down into small building blocks, organized in a predictable way, and classified with metadata. As long as your content is unstructured, it cannot be easily repurposed across different platforms and channels. While a headless CMS software solution enables you to deploy content across any presentation layer, it doesn’t solve an underlying problem: unstructured content. APIs are the magical connection points that allow these backend systems (e.g., headless cms) and frontend systems (e.g., website) to communicate in the specific ways a digital team wants them to. They don’t really care how that content is stored or managed. The main job of display platforms like a website or mobile app is to present content to people. It doesn’t really care what you want to do with that content. Think about headless architecture and APIs like this: the main job of a headless CMS is to store and manage your content. This is different from Wordpress and other monolithic CMSes that tightly couple the frontend with the backend, keeping you locked into how content can (and cannot) be displayed. This makes content in a headless CMS endlessly reusable, no matter the omnichannel customer experience you are after today, or the channels that emerge in the future. Content that is housed in a headless CMS is delivered via APIs for seamless display across any site, device or other digital touchpoint. Advantages of a headless CMS over a traditional CMSĪn API connects two applications so they can exchange data. This is key to omnichannel strategies because it lets you integrate content into any system, software, or website just by calling the APIs the headless CMS exposes. Why? Because a CMS organizes content in webpage-oriented frameworks, making it impossible for the same content to fit other digital platforms or software.Ī headless CMS, also known as headless software or headless system, is any type of back-end content management system where the content repository, the “body,” is separated or decoupled from the presentation layer, the “head.” What this really means is that a headless CMS allows you to manage content in one place and still be able to deploy that content across any frontend you choose. Meanwhile, the traditional CMS has failed to keep pace. Now, enterprises are developing websites, mobile apps, digital displays, conversational interfaces and more. This made it impossible to reuse the content because it was commingled with code.Īs digital channels and devices have evolved, the need for more flexible solutions has emerged. ![]() The traditional CMS approach to managing content puts everything into one big bucket - content, images, HTML, CSS. Platforms like Wordpress, Drupal and Sitecore were designed to store and present content elements like text, images and video on websites. Traditional CMSes have been around since the early days of web development. strings and on.To understand what a headless CMS is, or headless content management system, it helps to first look at the traditional content management system and what it was designed to do.
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